Kritika Gupta is a Consulting Manager at Farrelly & Mitchell, specialising in strategy development, business transformation and investment advisory within the food and agribusiness sector, with a strong focus on digital innovation and AI-driven solutions. She brings experience working with businesses, sovereign wealth funds and government entities to develop strategic frameworks, evaluate investment opportunities and strengthen organisational performance.
Her experience spans the agri-food value chain, from primary production to food processing and distribution. Across the GCC, she has worked on market entry and growth strategies, feasibility studies, commercial and technical due diligence, and integrated business planning.
Kritika has contributed to national strategic programmes supporting the UAE’s food security and sustainability ambitions, including priorities under the National Food Security Strategy 2051. Her work is aimed at strengthening domestic food systems, improving resource efficiency and advancing sustainable sector development.
She also brings extensive experience in digital transformation and AI-driven solutions, working with organisations to leverage technology for strategic and operational improvement.
Known for her structured thinking, analytical rigour and collaborative approach, Kritika brings together strategic, commercial and technical perspectives to address complex challenges into practical, actionable solutions
