processed food industry header
Insight

The processed food industry: how does it meet the consumer perception challenges?

How Consumer Perceptions are Challenging the Processed Food Industry

Today’s health-conscious consumer tends to think twice while walking down the processed food aisle. Rather than thinking of the convenience of the products, they are now considering the perceived low nutritional quality and negative news stories.

The same consumer is laden down by a busier lifestyle and may not have the luxury of time to prepare a fresh meal three times a day. Studies show that around 70% of the people eat at their desks. This presents quite a dilemma to the food and retail industries.

Consumer perception of processed foods

According to a study carried out by the International Food Information Council (IFIC), consumers have a negative attitude towards and an increasing awareness of processed food. For the study, 1500 adults who identified as the primary grocery shoppers were interviewed.

The results showed that 43% were not in favour of the consumption of processed food; a perception found across all demographics and age groups.

Processed food industry specialists

The food value chain is complex, deeply interconnected, and crucial to the overall safety and delivery of food products. In recent years, however, rising consumer demand for healthy, sustainable, and responsible food products have disrupted traditional value chains, with many consumers wary of the way we process, manufacture, and deliver food.

At Farrelly Mitchell, we are acutely aware of shifting consumer preferences, and deliver bespoke strategies to businesses across the value chain to satisfy consumer demands. We have extensive experience across the chain, ranging from processing & manufacturing to sales & distribution and foodservice & retail, providing us with a holistic understanding of value chains. With our help you can improve food safety, establish traceability & transparency, improve supply chain optimisation, and develop innovative new products and strategies. Contact us today to learn more.

Download our Food & beverage Insight

The processed food industry: how does it meet the consumer perception challenges?

Author

sean@initiate.ie

Regional Director (MENA)
Trending insights

✎ Subscribe today

Stay up to date with the latest agribusiness publications.

More insights

Blog
5 min read
Our experts analyse emerging plant-based protein trends, outlining the innovations driving the sector and strategies to navigate new markets. . . .
Blog
5 min read
Our experts discuss the role or institutional investors in facilitating business expansion and achieving ESG targets throughout the agrifood industry. . . .

Subscribe to our newsletter

Receive the latest updates from the agribusiness world, including fresh insights and more, directly in your inbox.

Get in touch

Our team are ready to help you on the pathway to achieving your goals in food or agribusiness.

This form collects your name, email address and contact number so that Farrelly Mitchell can communicate with you and provide assistance. Please check our privacy policy to see how we protect and manage your submitted data.

Speak with our food & agribusiness experts

Want to call us directly? We’d love to hear from you.
Here’s how you can reach us.
Office Location
Unit 1001, 10th Floor, Swiss Tower, Cluster Y, Jumeirah Lakes Towers, Dubai, United Arab Emirates