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What’s shaping the Saudi F&B market

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

Leverage our Saudi F&B market insights

The Saudi F&B market is dominated by unique demographics, economic strength, and pressing health challenges. With the Saudi population facing increasing non-communicable diseases, there’s a growing demand for healthier food options in dairy, poultry, bakery, and beverages sectors, where functional benefits are increasingly valued.

At Farrelly Mitchell, we bring clarity to complex market, consumer, and regulatory trends and equip businesses with actionable recommendations for future growth. Our market intelligence & insights team can help businesses understand evolving consumer preferences and tap into them with innovative market entry & development strategies. Additionally, our focus on nutrition & food security and food safety ensures that offerings not only meet consumer health expectations but also comply with stringent quality standards. Contact us today to learn more.


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What’s shaping the Saudi F&B market


Regional Director (MENA)
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