Service

Market linkages & value addition

Empowering smallholders with lucrative and valuable market linkages

Agrifood producers in the developing world face numerous challenges. These issues include limited access to vital farming inputs such as seeds and fertilisers, as well as sell-side problems tied to market limitations, low bargaining influence, and inadequate storage. These challenges are compounded upon by financial constraints, lack of proximity to input sources, and seasonal factors.

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Enabling governments, NGO’s and unilateral institutions to achieve transformative outcomes.
Program development services

Even as commodity prices rise, farmers who don’t have access to quality inputs are unable to benefit from increased yields and better prices. By prioritising stronger market linkages, Farrelly Mitchell ensure a more resilient, sustainable, and inclusive future.

Benefits

Stronger market linkages have great economic and societal advantages for businesses and policymakers alike. Governments can benefit from a more efficient market, economic inclusion, and improved standards of living, while enterprise can benefit from a stable supply chain, better produce, and predictable pricing.

Improving market access for smallholders

We transform market challenges into growth opportunities by strengthening market linkages for smallholders, and providing access to lucractive larger markets.

Services

Farrelly Mitchell offers a range of services that help governments and businesses establish robust market linkages, optimise their operations, and ensure sustainable and profitable growth.

Public and private services:
  • Market research: We provide data driven-driven analysis into consumer preferences, market trends, and competitors’ market strategies. We build demand forecasting models based on these trends and advanced statistical methods.
  • Supply chain audits and analysis: We evaluate existing supply chains and related systems, pinpointing inefficiencies and vulnerabilities and improving supply chain visibility. This enables clients to understand the flow of products and the potential for value addition at each stage.
  • Training and capacity building: We provide training programs on best agricultural practices (such as post-harvest management, and market-oriented farming) as well as business skills (such as workshops on business planning, marketing, and financial management).
  • Market access and diversification: Our team helps businesses enter regional or international markets and facilitates connections between producers, processors, distributors, and retailers.
  • Policy recommendations and advocacy: We analyse current policies, gather insights from key stakeholders – including smallholder farmers, traders, and industry leaders – and assist governments in developing and framing policies that promote market linkages and sustainable agricultural growth.
  • Technology integration: We analyse and recommend trading platforms, identifying ways to integrate technologies that enhance supply chain efficiency.
  • Infrastructure development: We advise businesses on the development of cold storage facilities, cold chains, processing units, and logistical hubs. We assist governments, agricultural associations, and NGO’s in crafting transparent regulatory frameworks, setting up cooperative structures, and designing effective governance models.
  • Sustainability and certification: We advise on the adoption of eco-friendly and sustainable agricultural practices and assist agribusinesses in obtaining relevant certifications (eg. organic, Fair Trade, or Rainforest Alliance etc.).
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Why Farrelly Mitchell?

We recognise the numerous challenges faced by agrifood producers, from accessing essential farming resources to navigating the complexities of local markets. Our highly experienced consultants ensure that our clients are not only equipped to overcome these challenges but also primed to seize emerging opportunities.

Farrelly Mitchell help government agencies, NGO’s, multilaterals, and DFI’s by strengthening market linkages and developing strategies that promise not only economic growth but also societal advancement.

Director, East & Southern Africa
7th Floor, The Address Building, Muthangari Drive, Off Waiyaki Way, Nairobi, Kenya
Collins Pasi
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Client success stories

Client Success Stories

Palm oil & cocoa | Gender sensitive value chain analysis

Farrelly Mitchell is advancing gender sensitive sustainability in West Africa’s palm oil and cocoa supply chains to strengthen resilience and market access.
Client Success Stories

Absa Bank | Agribusiness training for SMEs

Absa Bank Ghana is committed to promoting sustainability in SME business growth, nurturing profitability, and fostering employment creation across Ghana.
Client Success Stories

ITC | Capacity building programme for agricultural finance

Provision of tailored training and tech support to 10 SMEs to guide innovative financing for cocoa processing.

Frequently asked questions

Explore our FAQ for answers to common agribusiness queries. Can’t find your question? Contact our expert team for tailored assistance.

What role do governments play in enhancing market linkages?

Governments can enhance market linkages by implementing supportive policies, investing in infrastructure, and promoting fair trade practices. They also play a key role in facilitating access to technology and market information, which are vital for efficient agricultural supply chains.

Why is expert consultation important for establishing market linkages?

Market linkage consultants bring specialised knowledge and experience in establishing robust market linkages. They provide insights into market trends, supply chain optimisation, and strategic connections that are crucial for the efficient operation and growth of agricultural businesses.

What are the primary barrier to market linkage in developing regions?

In developing countries, market linkages face challenges such as inadequate infrastructure, limited access to technology, financial constraints, and lack of information. These obstacles can hinder efficient product distribution, reduce market accessibility, and affect the quality and price of agricultural goods.

How do market linkages affect smallholder farmers’ income and livelihood?

Market linkages positively impact smallholder farmers by providing them with better access to inputs, information, and markets. This leads to improved crop yields, higher-quality produce, and access to fairer pricing, thereby increasing their income and improving their livelihoods.

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Whether it is enhancing supply chain efficiency, fostering global integration, or promoting sustainable agricultural practices, our services can help. Contact us today to see how you can benefit from greater market efficiency, sustainability, and global integration.

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Collins project development service
Director, East & Southern Africa
7th Floor, The Address Building, Muthangari Drive, Off Waiyaki Way, Nairobi, Kenya
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