Ruth is an experienced senior strategy and marketing executive who has worked across Fortune 500 and FTSE 250 businesses, SME’s, artisan companies and sole traders. Throughout her career, Ruth has advised boards and individuals on complex marketplaces and strategies on an international basis, with a particular focus on the food and agribusiness sector in developing countries. Ruth specialises in business growth, market insight, market evaluations, business and brand strategy, and their financial implications. She is driven by a passion to identify and translate customer needs into profitable products.
Ruth is known for her expertise in carrying out in-depth market, trade, and consumer analysis. She excels at gathering market intelligence into trends, players, channels, pricing, and USP’s to identify ‘white space’ and develop compelling positioning, channel, and market entry strategies.
