Adapting to demographic and cultural trends

Devising region-specific food and beverage strategies

In response to this growing challenge and aligned with the Government policy of underpinning food security, many food and beverage companies are on the lookout for investment opportunities in Saudi Arabia and the GCC.

Our on-the-ground network of food and beverage consultants understand the nuances and differences associated with the food and beverage sector for each geographical region. Our analytical approach reflects our depth of experience in understanding appetites, trends, product demand and supply chain requirements.


Our food & beverage manufacturing sector expertise

With a proven operational and due diligence track record and in-depth food and beverage sector knowledge, we help clients to improve the quality and efficiency of their food business and identify areas for investment.


Our food & beverage sales & logistics expertise

A deep sector understanding

With an increasing share of the market being taken by international giants who enjoy staggering economies of scale and who leverage their strengths across every step of the value chain, this can cause doubts and uncertainties for those hoping to enter or expand within the industry.

Without a thorough understanding of what it takes to survive and thrive in this industry, many existing players and new entrants stick to the old ways of working and risk falling behind. We show you how to transition into the world’s fast-moving retail future by providing an informed view and understanding of the customer and market dynamics shaping retail and food service sectors.


Expert local market research is key

Consumers demand that businesses and suppliers are authentic, sustainable, eco-conscious and transparent.

A hyper-connected world means that everyone is a food critic and innovation is changing consumption habits, putting pressure on the logistics of a physical business.

Navigating the array of technology being constantly evolved to improve supply chain management and food quality control is less intimidating when guided by highly experienced consultants. We provide an independent perspective with local insights to markets that can be difficult to penetrate.


Sales and distribution

The structure of retailing in the BRICS and CIVETS countries resemble the Japanese retail industry in the 1970s and 80s; dominated by independent supermarkets and small retailers. This presents a unique set of challenges as distribution is essential to any manufacturer’s strategy.

Our food and beverage consultants can show you how to find a profitable route to market in this challenging, but ultimately high-margin, high-growth sector.


Food service & HORECA

Retail is changing and the food service and retail sector experiences this turbulence acutely. Societal forces like urbanisation and environmental awareness influence growth in areas like organic retail, with plant-based meat, beverage and flavours increasing in popularity.

A growing young population, more disposable income, and changing eating habits ensure growth potential in this sector. The biggest sub-sector in the area is the Quick Service Restaurant.

We have experience with:

  • Helping existing franchises expand
  • Assisting those wishing to supply HORECA sector

Food retail

International multiples are becoming dominant in retail. Unwary retailers and producers lose out by investing time and money into working with old, fragmented distribution. We show how to transition into today’s world retail future.

Once a prospect is identified, we clarify key risks, qualify the opportunity, validate and support the valuation process and identify integration issues and requirements. We support investment and/or business decisions through due diligence, market import/export strategies and value chain analysis.


Our specialist teams work hands-on in the following sectors

Our food and beverage consultants have worked across four continents in the food processing sector. We can offer you both commercial and technical services including process design and engineering, quality assurance, food safety protocol management and product development support.
The frozen food market in high-growth food markets is underdeveloped and is expanding rapidly. Given the trend towards convenience foods, we expect stable profit margins across this sub-sector, particularly where market participants implement the right manufacturing approach, product mix and distribution srategy.
Because of growing demand for convenience goods, the baked goods and confectionery market is one of the fastest growing in the world. In advanced consumer markets, success means ability to scale and leverage the power of branding. In other regions, the market is fragmented and poised for consolidation. In either scenario, there are opportunities in a sector with solid profit margins and rapid turnover.
We help clients to maximise efficiencies across the supply chain. From sub-assembly, packaging services, customisation to pre-retail activities, we help to reduce inventory and costs to match supply with demand.
An emerging urban consumer is embracing soft drinks, with major international players such as Coca-Cola rushing to take advantage of this trend. Brand loyalty is intense among new consumers, but with the right approach, your brand can build loyal customers. Our experienced beverage consultants guide clients on what the market is looking for, and how to find their way around sales, marketing and distribution in your region.
Rising incomes and a growing young population will continue to fuel this lucrative, high-growth market. Naturally, everyone wants in, but not everyone knows their way around. Our experts-many of whom have worked for the global snack-food giants – can help.
Processed food “produced” in one region often depends on imported ingredients. All manner of processed foods relies on food ingredients sourced from a range of markets. Local manufacturers require a diverse range of food ingredients. We have worked with all the leading producers and are happy to offer technical advice, introductions, and the benefit of our commercial experience.

Our key services

  • Due diligence
  • Market intelligence & insights
  • Capacity building & training
  • Feasibility & financial modelling
  • Strategy & execution
  • Sustainability & ESG services
  • Policy & regulation

Who we serve

  • Food and agribusiness companies
  • Innovation leaders and entrepreneurs
  • Agtech and Foodtech companies
  • Private equity funds
  • Family offices
  • Governments/ policymakers
  • Sovereign wealth funds

Adapting to demographic and cultural trends

Devising region-specific food and beverage strategies

In response to this growing challenge and aligned with the Government policy of underpinning food security, many food and beverage companies are on the lookout for investment opportunities in Saudi Arabia and the GCC.

Our on-the-ground network of food and beverage consultants understand the nuances and differences associated with the food and beverage sector for each geographical region. Our analytical approach reflects our depth of experience in understanding appetites, trends, product demand and supply chain requirements.


Our food & beverage manufacturing sector expertise

With a proven operational and due diligence track record and in-depth food and beverage sector knowledge, we help clients to improve the quality and efficiency of their food business and identify areas for investment.


Our food & beverage sales & logistics expertise

A deep sector understanding

With an increasing share of the market being taken by international giants who enjoy staggering economies of scale and who leverage their strengths across every step of the value chain, this can cause doubts and uncertainties for those hoping to enter or expand within the industry.

Without a thorough understanding of what it takes to survive and thrive in this industry, many existing players and new entrants stick to the old ways of working and risk falling behind. We show you how to transition into the world’s fast-moving retail future by providing an informed view and understanding of the customer and market dynamics shaping retail and food service sectors.


Expert local market research is key

Consumers demand that businesses and suppliers are authentic, sustainable, eco-conscious and transparent.

A hyper-connected world means that everyone is a food critic and innovation is changing consumption habits, putting pressure on the logistics of a physical business.

Navigating the array of technology being constantly evolved to improve supply chain management and food quality control is less intimidating when guided by highly experienced consultants. We provide an independent perspective with local insights to markets that can be difficult to penetrate.


Sales and distribution

The structure of retailing in the BRICS and CIVETS countries resemble the Japanese retail industry in the 1970s and 80s; dominated by independent supermarkets and small retailers. This presents a unique set of challenges as distribution is essential to any manufacturer’s strategy.

Our food and beverage consultants can show you how to find a profitable route to market in this challenging, but ultimately high-margin, high-growth sector.


Food service & HORECA

Retail is changing and the food service and retail sector experiences this turbulence acutely. Societal forces like urbanisation and environmental awareness influence growth in areas like organic retail, with plant-based meat, beverage and flavours increasing in popularity.

A growing young population, more disposable income, and changing eating habits ensure growth potential in this sector. The biggest sub-sector in the area is the Quick Service Restaurant.

We have experience with:

  • Helping existing franchises expand
  • Assisting those wishing to supply HORECA sector

Food retail

International multiples are becoming dominant in retail. Unwary retailers and producers lose out by investing time and money into working with old, fragmented distribution. We show how to transition into today’s world retail future.

Once a prospect is identified, we clarify key risks, qualify the opportunity, validate and support the valuation process and identify integration issues and requirements. We support investment and/or business decisions through due diligence, market import/export strategies and value chain analysis.


Our specialist teams work hands-on in the following sectors

Our food and beverage consultants have worked across four continents in the food processing sector. We can offer you both commercial and technical services including process design and engineering, quality assurance, food safety protocol management and product development support.
The frozen food market in high-growth food markets is underdeveloped and is expanding rapidly. Given the trend towards convenience foods, we expect stable profit margins across this sub-sector, particularly where market participants implement the right manufacturing approach, product mix and distribution srategy.
Because of growing demand for convenience goods, the baked goods and confectionery market is one of the fastest growing in the world. In advanced consumer markets, success means ability to scale and leverage the power of branding. In other regions, the market is fragmented and poised for consolidation. In either scenario, there are opportunities in a sector with solid profit margins and rapid turnover.
We help clients to maximise efficiencies across the supply chain. From sub-assembly, packaging services, customisation to pre-retail activities, we help to reduce inventory and costs to match supply with demand.
An emerging urban consumer is embracing soft drinks, with major international players such as Coca-Cola rushing to take advantage of this trend. Brand loyalty is intense among new consumers, but with the right approach, your brand can build loyal customers. Our experienced beverage consultants guide clients on what the market is looking for, and how to find their way around sales, marketing and distribution in your region.
Rising incomes and a growing young population will continue to fuel this lucrative, high-growth market. Naturally, everyone wants in, but not everyone knows their way around. Our experts-many of whom have worked for the global snack-food giants – can help.
Processed food “produced” in one region often depends on imported ingredients. All manner of processed foods relies on food ingredients sourced from a range of markets. Local manufacturers require a diverse range of food ingredients. We have worked with all the leading producers and are happy to offer technical advice, introductions, and the benefit of our commercial experience.

Our key services

  • Due diligence
  • Market intelligence & insights
  • Capacity building & training
  • Feasibility & financial modelling
  • Strategy & execution
  • Sustainability & ESG services
  • Policy & regulation

Who we serve

  • Food and agribusiness companies
  • Innovation leaders and entrepreneurs
  • Agtech and Foodtech companies
  • Private equity funds
  • Family offices
  • Governments/ policymakers
  • Sovereign wealth funds

Client success stories

More client success stories

Due diligence

The Savola Group – transaction advisory and due diligence of $150m acquisition.

The client sought to acquire majority stake in a frozen food company with operations and market presence in 5 GCC nations.

Client Success Stories

Due diligence

Ornua – due diligence and implementation of product innovation strategy for dairy operation

The client required a business plan for a Saudi food trading business and start-up cheese processing plant.

Client Success Stories

Due diligence

Auctus – commercial due diligence within a short timeframe

Wishing to invest in a UK food processing company the client sought to understand the target's strength and financial health

Client Success Stories
More client success stories

Featured publications

See all thinking

Sustainability & ESG

2021 ESG trends: The cost of failing to integrate sustainability into agribusinesses

Trends show continued momentum behind ethically run food. Failing to integrate sustainability into an investment has consequences.

Blog

Sustainability & ESG

Ancient Grains – A Rising Trend

What are ancient grains and what's driving their popularity? Although the Whole Grains Council attempts to define, no agreed clear definition exists.

Insight

Agtech & foodtech

Can crop mix and AgTech bridge the gap for developing countries?

Research, based on 30 years of geographic data, found that developing countries have capacity to match the agriculture productivity of rich nations.

Blog

See all thinking

Our team's experience extends across the agrifood system

Get in touch with us or find an office closest to you.
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Our Locations


Global

Global

Farrelly & Mitchell

Unit 5A, Fingal Bay Business Park, Balbriggan Co. Dublin Ireland. K32 EH70

Saudi Arabia

Saudi Arabia

Branch of Farrelly & Mitchell Business Consultants Ltd

Jarir Plaza Building, Suite 106, King Abdullah Road, Al Hamra District, Riyadh 12211-3857, Kingdom of Saudi Arabia

MENA

MENA

Farrelly & Mitchell DMCC

Unit 1001, 10th Floor, Swiss Tower, Cluster Y Jumeirah Lakes Towers, Dubai United Arab Emirates (MENA Office)

Africa (SSA)

Africa (SSA)

Farrelly & Mitchell Ghana Limited

Utopia Office, 14 Senchi Street, Airport Residential Area, Accra, Ghana