Saudi F&B market: addressing health and wellness as the new growth wave

Capitalising on the opportunity

However, health challenges are set to change consumer approach to F&B and there are socioeconomic variables at play that must be heeded in order to forecast the nation’s future direction in terms of food.

What should companies address to capitalise on the opportunity? Product labelling, digital marketing, product distribution and product visibility are all high on the agenda in terms of recommended approach.

Saudi F&B market: addressing health and wellness as the new growth wave

Capitalising on the opportunity

However, health challenges are set to change consumer approach to F&B and there are socioeconomic variables at play that must be heeded in order to forecast the nation’s future direction in terms of food.

What should companies address to capitalise on the opportunity? Product labelling, digital marketing, product distribution and product visibility are all high on the agenda in terms of recommended approach.

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