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Saudi Arabian F&B market outlook

Chaitanya GRK of Farrelly & Mitchell explores how demographics, economic indicators and health challenges are shaping the need for healthy food in Saudi Arabia. Favourable demographics are set to drive Saudi F&B market demand and strong consumer spending potential indicates wider opportunities in the sector.

Capitalising on the opportunity

However, health challenges are set to change consumer approach to F&B and there are socioeconomic variables at play that must be heeded in order to forecast the nation’s future direction in terms of food.

What should companies address to capitalise on the opportunity? Product labelling, digital marketing, product distribution and product visibility are all high on the agenda in terms of recommended approach.

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