Abdulaziz Alsaghyir | Food investment strategy

In a two-phase approach, Farrelly Mitchell reviewed the present investment case, before going on to develop and help execute a suitable investment strategy/plan. The review entailed identifying and understanding current and future patterns and trends, prevalent and yet to emerge in the market. This pre-investment stage is critical to developing a successful strategic plan that is both robust and executable. We provided critical evaluation of the various food categories and strategy components were examined through target market, market-entry, industry sector and supply chain positioning. Comprehensive analysis saw the five most suitable food categories being identified, with rationale also delivered on omitted categories. The second phase focused on implementing the most advantageous strategic investment for the company. Two particular categories were recommended, based on the scale to support margin generation and market penetration. Our analysis also advised action for those categories based on sales and marketing and route to market efficiencies, ability to share services, risk mitigation through diversification and scope for brand building and equity.