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Najeeb Alhumaid speaks on the challenges & opportunities in the Saudi agrifood sector

Climate and land the perennial challenges

Farrelly Mitchell also performs various assessments, feasibility studies, market and competitor research for Middle Eastern clients.

Challenges for the region include extreme heat and lack of suitable land for cultivation to name but some.

In terms of trends set to continue, fast food dining will remain strong for at least the next five years. The Saudi market is dynamic and interesting, but requires the deep cultural knowledge Farrelly Mitchell possess, to unlock relevant opportunities for businesses working in the region.

Saudi agrifood prospects

The Saudi F&B market is dominated by unique demographics, economic strength, and pressing health challenges. Furthermore, there is a growing demand for healthier food options in dairy, poultry, bakery, and beverages sectors.

At Farrelly Mitchell, we bring clarity to complex market, consumer, and regulatory trends and equip businesses with actionable recommendations for future growth. Our dedicated Saudi agribusiness team supports public and private industry stakeholders looking to understand evolving consumer preferences and tap into them with innovative market entry & development strategies. Contact us today to learn more.




Partner (Saudi Arabia)
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Jarir Plaza Building, Suite 106, King Abdullah Road, Al Hamra District, Riyadh, 12211-3857, Kingdom of Saudi Arabia