UAE’s high hopes for new national Halal certification

04 September 2015
video

It is a rank Malaysia has retained for the last four decades, with certified exports valued at $10.17 billion last year, making it the world’s top halal exporter.

But last year the UAE launched its own national halal certification program, which some see as a major step to becoming a rival to the Asian nation.

“We do not look at it as competing against any particular jurisdiction,” says Abdulla Mohammed Al Awar, chief executive of the Dubai Islamic Economy Development Centre (DIEDC). “For Dubai and DIEDC, the ‘Capital of Islamic Economy’ vision is all about establishing credible global benchmarks for the Islamic economy sector that has significant potential for growth and offers an equitable system based on ethics and the Islamic Shariah.”

Halal food imports among Gulf Cooperation Council countries are expected to reach $53.1 billion by 2020, up from $25.8 billion in 2010, while halal imports for just the UAE are expected to hit $8.4 billion by 2020, according to an Economist Intelligence Unit report.

Those numbers, although large, pale in significance when compared to the size of the global halal food and beverage industry, which is estimated to be worth $2.26 trillion by 2018.

“Given the projections, Dubai has invested heavily in the halal food industry primarily to achieve leadership in the global markets but, most importantly, to lead the world in establishing standardization with regard to trading in such products,” says Al Awar.

All products purporting to be halal in the UAE will have to carry the certification mark, which was unveiled late last year.

Other plans include two special halal zones totaling more than 1.55 million square meters.

That does not mean it will be easy to become the world’s new leading halal hub. Some experts predict significant challenges.

“It is one thing to talk about it, and it’s another thing to actually do it and become successful at it,” says Paul Fagan, Partner Advisory, Farrelly & Mitchell, a food and agribusiness consulting company.

He says the challenges include the many different interpretations of what halal means and the need to reach an international market.

The supply of products is also important, according to Fagan, and because the UAE is too small to produce some ingredients, it must import them from other countries, so the logistics and cost of the infrastructure are key.

“What are they going to do about it? How are they going to import the meat from outside and prepare it in the UAE and then ship it again with an added cost?” says Fagan.

“Or, will they export this know-how so it becomes a hub in the sense of intellectual property, [which they will then] export with proper controls to other countries? This remains to be seen.”

UAE’s high hopes for new national Halal certification

04 September 2015

It is a rank Malaysia has retained for the last four decades, with certified exports valued at $10.17 billion last year, making it the world’s top halal exporter.

But last year the UAE launched its own national halal certification program, which some see as a major step to becoming a rival to the Asian nation.

“We do not look at it as competing against any particular jurisdiction,” says Abdulla Mohammed Al Awar, chief executive of the Dubai Islamic Economy Development Centre (DIEDC). “For Dubai and DIEDC, the ‘Capital of Islamic Economy’ vision is all about establishing credible global benchmarks for the Islamic economy sector that has significant potential for growth and offers an equitable system based on ethics and the Islamic Shariah.”

Halal food imports among Gulf Cooperation Council countries are expected to reach $53.1 billion by 2020, up from $25.8 billion in 2010, while halal imports for just the UAE are expected to hit $8.4 billion by 2020, according to an Economist Intelligence Unit report.

Those numbers, although large, pale in significance when compared to the size of the global halal food and beverage industry, which is estimated to be worth $2.26 trillion by 2018.

“Given the projections, Dubai has invested heavily in the halal food industry primarily to achieve leadership in the global markets but, most importantly, to lead the world in establishing standardization with regard to trading in such products,” says Al Awar.

All products purporting to be halal in the UAE will have to carry the certification mark, which was unveiled late last year.

Other plans include two special halal zones totaling more than 1.55 million square meters.

That does not mean it will be easy to become the world’s new leading halal hub. Some experts predict significant challenges.

“It is one thing to talk about it, and it’s another thing to actually do it and become successful at it,” says Paul Fagan, Partner Advisory, Farrelly & Mitchell, a food and agribusiness consulting company.

He says the challenges include the many different interpretations of what halal means and the need to reach an international market.

The supply of products is also important, according to Fagan, and because the UAE is too small to produce some ingredients, it must import them from other countries, so the logistics and cost of the infrastructure are key.

“What are they going to do about it? How are they going to import the meat from outside and prepare it in the UAE and then ship it again with an added cost?” says Fagan.

“Or, will they export this know-how so it becomes a hub in the sense of intellectual property, [which they will then] export with proper controls to other countries? This remains to be seen.”

Farrelly & Mitchell's featured publications

See All Posts

Food & beverage

Why neglect of sustainability can lead to reputational damage for agribusinesses

Our due diligence service aims at identifying risks, qualifying opportunities, validating and supporting the valuation process and identifying integration synergies.

Video

Food & beverage

Translating strategy to a frontline activity for food and agribusiness sector clients

Farrelly & Mitchell create sustained value by translating strategy to a frontline activity for food and agribusiness sector clients.

Video

Food & beverage

Building a clear picture for agrifood projects – feasibility & financial modelling

We help build a clear picture of the market to develop a platform for a solid business case through its agribusiness feasibility and financial modelling service.

Video
See All Posts

Join our latest webinar on climate change and food safety.

Get in touch with us or find an office closest to you.
Register now