The huge need to feed a significantly growing population over the coming decades is informing much of the activity around food and agribusiness right now. But as Paul Fagan of Farrelly Mitchell explains the sector’s challenge is more complex than simply feeding the masses.
The modern, discerning consumer is justifiably seeking safe, quality and ethically sourced food and it is this added layer that makes the sector an exciting and dynamic one, in which to be a participant.
However, there is an onus on all stakeholders throughout the agrifood supply chain, both private and public, to make better use of land and water, which has been steadily diminishing.
Application of international best practice
GCC countries are embracing new technologies such as protected agriculture as they have seen the need to invest and build local production capacity.
Farrelly Mitchell’s clients value a ‘Tell it as it is’ practical approach to client projects and prospects, with the focus on potential workable solutions from the outset.
Our team has strong farming and F&B backgrounds and worked in the industry for decades.
Specialisation in agriculture needs an innate understanding of production with deep knowledge of the issues at the farm level.
In addition, the consultancy’s global reach and local presence offer clients the potential for best practice while also taking in the unique circumstance of their particular location, when creating solutions.
Food and agribusiness consultants
The urgent need to sustainably nourish a rapidly expanding global population is fundamentally reshaping the food and agribusiness landscape. As Paul Fagan from Farrelly Mitchell highlights, the challenge transcends mere volume, with today’s consumers demanding food that is not only safe and of high quality but also ethically and sustainably sourced.
With a profound understanding of on-the-ground agricultural challenges, and crucial insights into the latest technologies, strategies and tools in the industry, Farrelly Mitchell not only offers its global insights but also tailors its strategies to meet the unique needs of each locale.