Current consumer preferences in North America point towards clean-label products with minimal, recognisable ingredients, functional foods addressing targeted health benefits, and plant-forward diets emphasising sustainability and nutritional density. Significant white-space opportunities exist for products that combine great taste, clear health benefits, and transparent ingredient sourcing, particularly in categories such as convenience meals, indulgent snacks, and innovative plant-based alternatives. Companies excelling in these niches will resonate with health and sustainability-conscious consumers.
