Client Success Story

Bord Bia | Food market analysis in UAE and KSA

The problem

The client aimed to double exports to the Middle East, to exceed €500 million, by 2020. This was motivated by the opening up of the GCC countries to Irish meat produce following a longstanding ban. The client wanted to establish the prospects for Irish beef and sheepmeat in the region given their positioning as a premium product in a worldwide context.

They were particularly interested in the market potential for top restaurants and 5-star hotels in the UAE and KSA, and the wider possibilities for the development of trade in the region.

The solution

In order to facilitate an understanding of the current market environment, Farrelly Mitchell carried out a thorough market analysis. This comprised an overview of consumption and trends, supply-side dynamics, import opportunities, customer profiling, and projections across both the UAE and KSA.

The results

By leveraging our local presence, unrivalled market intelligence network and industry contacts, we provided a unique insight and an informed perspective on the target market. Delivery included a comprehensive report detailing all findings and accompanying presentation.

The client benefited greatly in advancing towards its objectives in the region and planned to use the data gathered to update its Beef & Sheep Meat Directory.

Client endorsement

We engaged Farrelly Mitchell to complete a study of the GCC beef markets.  As specialist agri, food and beverage consultancy with a local presence, they are well placed to deliver market analysis and insights in GCC markets.

-Michael Hussey, Regional Manager, GCC, Bord Bia

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