Heidi is a food and agribusiness analyst at Farrelly & Mitchell and has extensive experience in research design and implementation and data analysis. She has a keen interest in sectors such as large-scale corporate farming enterprises, agribusiness operations, consumer foods, the dairy sector, alternative vegetable proteins and circular economy initiatives.
Heidi is a recent graduate with a master’s degree in Climate Change, Agriculture and Food Security (MSc. CCAFS), first-class honours, from the University of Galway and a BSc. in Plant Science from Wageningen University, the Netherlands, and a Bachelor of Applied Plant Biology (BSc. APB), first-class honours, from University College Cork.
Background
Prior to Farrelly & Mitchell, Heidi always had a desire to work within the realm of food systems and creating strategies and policies to achieve sustainable food supply chains. After completing a bachelor’s degree in applied plant biology, Heidi undertook a master’s in climate change, agriculture and food security to learn more about other major confounding factors driving changes within food supply chains globally.
Areas of expertise
- Extremely well-versed in past, present and future challenges impacting the agri-food industry
- Background in plant biology allows for an in-depth understanding of the environmental, social and political influences affecting agricultural production
- Developing and implementing food system strategies and policies for government and corporate clients
- Deep awareness of food in various contexts including nutrition, climate change, intergenerational consumer differences, religious settings and urban versus rural settings
