Poultry industry header
Insight

Farming the “data” in the poultry industry

World Meat & Egg Consumption

World meat consumption forecasts are expected to average over 36.3kg per capita by 2023, an increase of 2.4kg compared with 2013. Some 72% of this increase will come from poultry. Egg consumption continues to grow also, due to their nutritional value and high level of versatility. In addition, eggs are finding their way in innovative pharmaceutical and sport nutrition food products.

Management Shift in the Poultry Industry

Progressive poultry industry producers know the average weight of birds, average feed, average water consumption and a couple of other “averages.” Egg producers are marginally better in having a daily data egg production average for a group of birds but managing by averages makes the entire production process potentially inefficient and misaligned.

The emerging “Topical Three” technologies as depicted in figure 1 will soon allow poultry producers to shift away from the management of “averages” to one with increased accuracy, range and representation of real time information, gathered across the supply chain – from flock to stock on the supermarket shelf.

This will result in improved visibility across a complex supply chain, resulting in improved physical and financial KPI’s.

Internet of Things

The Internet of Things (IoT) is an inter-connected network of -devices, vehicles, appliances – embedded with sensors, software, network connectivity, and computer capability enabling these objects to collect, exchange, and act on data, – usually without human intervention.

Sensor technology is easy to install and experiences less resistance due to lower implementation costs and because benefits are immediately recognised. Big Dutchman’s DOL 53 is a sensor designed to measure ammonia, a frequent problem in many poultry houses.

Also, climate in poultry houses influences the wellbeing of birds, feed utilisation and optimal performance. Respiratory, digestive and behavioural disorders are more likely to occur in houses in which the climatic conditions are not maintained constantly.

SKOV and Filipino Poultry use novel sensors to regulate and control the climate in the house, including ventilation and temperature.

Poultry industry insights

Embracing technological advancements in the poultry industry may prove crucial to enhancing efficiency and productivity and meeting the rapidly growing global demand for broiler meat.

With our expertise in agtech, digitalisation, and supply chain optimisation, we can guide poultry, livestock, and dairy businesses through the integration of cutting-edge solutions, enabling precise management of farms, animals, and resources for a more efficient operations. To integrate technology into your operations and elevate your operations, contact our specialists today.

related-agribusiness-services

Related services and expertise

Download our Agtech & foodtech Insight

Farming the “data”

Author

sean@initiate.ie

Managing Director
Trending insights

✎ Subscribe today

Stay up to date with the latest agribusiness publications.

More insights

Blog
7 min read
  • CEA
  • Agtech
Vertical farming systems promise to make massive changes to global food production, however challenges remain for investors and operators. . . .
Blog
6 min read
Our agribusiness expert discuss how agribusiness marketing strategies can drive sustainability and meet consumer demand for ethical, eco-friendly, and local . . .

Subscribe to our newsletter

Receive the latest updates from the agribusiness world, including fresh insights and more, directly in your inbox.

Get in touch

Our team are ready to help you on the pathway to achieving your goals in food or agribusiness.

This form collects your name, email address and contact number so that Farrelly Mitchell can communicate with you and provide assistance. Please check our privacy policy to see how we protect and manage your submitted data.

Speak with our food & agribusiness experts

Want to call us directly? We’d love to hear from you.
Here’s how you can reach us.
Office Location
Unit 5A, Fingal Bay Business Park, Balbriggan Co. Dublin Ireland. K32 EH70