Agribusiness trends: Meat and dairy in the Middle East
Malachy Mitchell, Managing Director, Farrelly & Mitchell discusses meat and dairy exports trends in the Middle East in this Food Navigator feature.
Agribusinesses worldwide face an array of complex local and global challenges, from climate, population, consumption to unforeseen, leftfield disruptors. With the right guidance, those dynamics can provide opportunities, rather than obstacles, to growth.
In terms of Asia, growing consumption of protein and an increasingly affluent population is presenting prospects.
Highly specialised sector requires dedicated sector consultancy
The big area of competitiveness is innovation and the Middle East badly needs systemisation, innovation and know-how in terms of its food and agriculture approach.
The Farrelly & Mitchell chief believes there is plenty of capital available to that end and plentiful opportunities for European companies to engage in joint ventures with local companies across the GCC and indeed to develop sustainable models.
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