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Najeeb Alhumaid speaks on the challenges & opportunities in Saudi's agrifood sector

Climate and land the perennial challenges

Farrelly & Mitchell also performs various assessments, feasibility studies, market and competitor research for Middle Eastern clients.

Challenges for the region include extreme heat and lack of suitable land for cultivation to name but some.

In terms of trends set to continue, fast food dining will remain strong for at least the next five years. The Saudi market is dynamic and interesting, but requires the deep cultural knowledge Farrelly & Mitchell possess, to unlock relevant opportunities for businesses working in the region.



Najeeb Alhumaid

Partner (Saudi Arabia)

Based in Farrelly & Mitchell's Riyadh office, Partner Najeeb has extensive experience in the middle east. Najeeb has worked with major food and beverage suppliers worldwide, and has an excellent track record in supporting mergers and acquisitions.

Najeeb Alhumaid's featured publications

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