Malachy Mitchell, food and agribusiness expert, speaks about the future of food

01 July 2021

Keeping pace with the modern consumer

Farrelly & Mitchell Global have a track record in turning market uncertainties into business growth and innovation and digitisation is playing a part in a growing menu of technologies particularly as supply chains and product life cycles are getting shorter.

Companies who evolve to meet the needs of the modern sophisticated consumer are set to reap the rewards and the company works with clients to formulate the most suitable strategies for future success.

Malachy Mitchell, food and agribusiness expert, speaks about the future of food

01 July 2021

Keeping pace with the modern consumer

Farrelly & Mitchell Global have a track record in turning market uncertainties into business growth and innovation and digitisation is playing a part in a growing menu of technologies particularly as supply chains and product life cycles are getting shorter.

Companies who evolve to meet the needs of the modern sophisticated consumer are set to reap the rewards and the company works with clients to formulate the most suitable strategies for future success.

Malachy Mitchell's featured publications

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Agribusiness

The race to net zero farming systems

The agriculture sector is extremely vulnerable to a changing climate. Already, changes in rainfall in Australia have cut profits across the sector by 23% compared to what could have been achieved in pre-2000 conditions.

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Agribusiness

COP 26: Methane Emission Reduction

The recent UN conference on climate change (COP26) led to commitments by key nations on reducing greenhouse gas (GHG) emissions which will have long-term impacts on a wide range of industries.

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Agribusiness

Gene editing versus Gene modificatio

Many see the use of genetic modification and gene editing as an attractive means to increase the efficiency of global crop production to meet environmental and economic challenges facing the planet.

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