Farrelly and Mitchell

Presentation

Saudi F&B market - addressing health and wellness as the new growth wave

Farrelly & Mitchell, explores how demographics, economic indicators and health challenges are shaping Saudi F&B market.

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

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Author

Chaitanya GRK

Regional Director (MENA)

Chaitanya is Regional Director (MENA) and heads Farrelly & Mitchell’s Dubai office, overseeing the UAE and our wider MENA operations. He has over a decade’s worth of business advisory experience, mostly advising clients in MENA food and beverages industries, including agriculture primary processing, dairy, meat, poultry, and various consumer food sectors.

Chaitanya GRK

Regional Director (MENA)

Saudi F&B market - addressing health and wellness as the new growth wave

Farrelly & Mitchell, explores how demographics, economic indicators and health challenges are shaping Saudi F&B market.

Download Presentation

Saudi F&B market - addressing health and wellness as the new growth wave

Download

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

Download Full Presentation

Author