What's shaping the Saudi F&B market

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

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Chaitanya GRK

Regional Director (MENA)

Based in Farrelly & Mitchell's Dubai office, Regional Director Chaitanya has decades of experience in the MENA region. With extensive knowledge of the food and beverage industry, Chaitanya can help your business thrive in the consumer food sector.


Empowering global food and agribusinesses to make the right decisions

We believe that with the right guidance, your agribusiness can grow. We create value for our clients by empowering them with tailored, evidence-based insights. Our team removes uncertainty and identifies opportunity, paving the way to sustainable growth and profitability.

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