Key Takeaways
Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average
Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries
However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality
Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…
Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most
What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

Chaitanya is Regional Director (MENA) and heads Farrelly & Mitchell’s Dubai office, overseeing the UAE and our wider MENA operations. He has over a decade’s worth of business advisory experience, mostly advising clients in MENA food and beverages industries, including agriculture primary processing, dairy, meat, poultry, and various consumer food sectors.
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Saudi F&B market - addressing health and wellness as the new growth wave
Farrelly & Mitchell, explores how demographics, economic indicators and health challenges are shaping Saudi F&B market.
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Saudi F&B market - addressing health and wellness as the new growth wave
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Key Takeaways
Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average
Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries
However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality
Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…
Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most
What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

Chaitanya is Regional Director (MENA) and heads Farrelly & Mitchell’s Dubai office, overseeing the UAE and our wider MENA operations. He has over a decade’s worth of business advisory experience, mostly advising clients in MENA food and beverages industries, including agriculture primary processing, dairy, meat, poultry, and various consumer food sectors.
Subcribe today
Stay up to date with the latest agribusiness blog, Insights, and more sent straight to your inbox.
Chaitanya GRK's featured publications
Farrelly & Mitchell advises Al Wazeen on sale to Ornua (Irish Dairy Board)
Farrelly & Mitchell advises Al Wazeen on sale to Ornua (Irish Dairy Board)
Farrelly & Mitchell advises Al Wazeen on sale to Ornua (Irish Dairy Board)
Farrelly & Mitchell advises Al Wazeen on sale to Ornua (Irish Dairy Board)
Farrelly & Mitchell advises Al Wazeen on sale to Ornua (Irish Dairy Board)