Saudi F&B market - addressing health and wellness as the new growth wave

24 January 2019
video

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

Saudi F&B market - addressing health and wellness as the new growth wave

24 January 2019

Key Takeaways

Favourable demographics to drive Saudi F&B market demand: Fast growing with median age<10 years than developed countries’ average

Strong consumer spending potential indicates wider opportunities in F&B: Per capita GDP comparable to developed countries

However, health challenges set to change consumer approach to F&B: Limited physical activity increasing NCDs, which contributes to 73% of adult mortality

Economic situations displacing base population in Saudi on long term:Eventually impacting F&B industry.But higher employment rates for Saudis to sustain the industry as affordability increase…

Dairy, Poultry, Bakery and Beverages to attract higher consumer attention: Functional benefits to gain the most

What should companies address to capitalise on the opportunity? Letting know the product benefit and digital marketing are crucial aspects

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