Food tech and agtech towards food distribution


Food distribution trends: How Agtech and food tech are revolutionizing supply chains

Local food distribution trends

With strict food standards and the rapid spread of news across the internet, food poisoning cases cannot go unnoticed. As a result, public awareness has shifted the focus towards the storage and transport of food products, highlighting the need for innovative food distribution trends, including the use of agtech and food tech.

A new food distribution model has emerged, driven by consumer demand for locally sourced products. Local and regional food hubs have become a popular solution, connecting small and large producers with nearby markets through collection centres that leverage agtech and food tech to aggregate, process, package, and distribute fresh products. This new model could be both beneficial and detrimental to the development of our food system in the upcoming years.

Food distribution as the critical link

Food distribution is not only a critical link in the supply chain but also the primary feature of how food hubs operate.

Large or small, distributors employ common practices – planning routes based on an analysis of the cost per run, finding partners to ensure trucks are fully loaded, and managing existing routes efficiently as a priority.

The horse meat crisis of 2013 was a trigger for a growing concerted effort by the industry to simplify supply chains where possible.

As distributors scale up their fleet and warehouse capacity, agreements with suppliers and buyers adhere to more formal standards. Investments in food tech, agtech and physical infrastructure play bigger roles in streamlining operations.

Increased globalisation

Cold chain logistics offering end-to-end refrigerated storage and transportation solutions for temperature-sensitive consumables are critical to the success of food businesses. However, modern challenges facing the food industry regarding distribution surpass the traditional problems of handling perishable goods.

The increased globalisation giving local markets access to all types of seasonal and unseasonal products, as well as strict compliance standards, has turned the food chain into a complex system.

There is a growing awareness of the importance and complexity of assurance in food supply networks. The horse meat crisis in 2013 was the trigger for a concerted effort by the industry to simplify supply chains where possible.

Undoubtedly, agtech innovations such as investing in new trucks or warehouse space, or moving to a better location, can help reduce operational costs for agribusinesses. However, it’s equally important to develop a core competency in logistics or transportation management, leveraging agtech to schedule runs and track orders, build upon established routes, and monitor the cost per run.


Reducing the cost of transportation and logistics is an important parameter but less significant than maintaining the right mix of high-quality products at sufficient volumes.

The logistics-related improvement includes creating a shared distribution centre to serve multiple food hubs in large cities where possible. The logistics services in local systems are fragmented and inefficient, compromising the competence of local food producers. Introducing and implementing logistics-related coordination and integration in local food systems improves the sustainability of local food systems.

Consulting services for agribusinesses

At Farrelly & Mitchell, we recognize the significant impact that agtech and foodtech are having on the food industry. Our team of experienced  agribusiness consultants has assisted numerous clients with various projects, including technical and commercial feasibility studies, market entry studies, and vendor and buyer due diligence.

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With over 30 years of experience in the food and agribusiness sector, Director Déirdre Nic Carthaigh is an exceptional leader with an extensive track record in completing due diligence, feasibility, market entry, and growth assignments worldwide.


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We believe that with the right guidance, your agribusiness can grow. We create value for our clients by empowering them with tailored, evidence-based insights. Our team removes uncertainty and identifies opportunity, paving the way to sustainable growth and profitability.

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